DS Techeetah Goes Wild for BCS

We have partnered up with DS TECHEETAH to help raise awareness and funds to focus on our vital work in the welfare, breeding, education and conservation of Big Cats around the globe. We are honoured to work with DS TECHEETAH and grateful for the support they will provide to our residents cats and their cousins in the wild.

We’re incredibly proud to partner with the Big Cat Sanctuary. Giles Clark and his team are working non-stop in big cat and cheetah conservation, and when we came across their work we immediately wanted to be involved. Giles became a household-name in the UK after the BBC Show, Big Cats About the House, which gained around 2million viewers per episode and a staggering 33 million views of one online clip alone. But it’s the work that Giles and the team do behind the scenes that is the most impressive. So far they have successfully bred the Amur leopard which is the world’s most endangered big cat, with around 80 remaining in the wild globally, also Sumatran tigers, Amur tigers, Pallas’s cats and of course Cheetahs. Not only is this a great opportunity for us to help raise awareness and funds for the sanctuary, but it’s also a way for us to display why we are racing in Formula E.

Wild cats are extremely threatened due to many different factors, the universal one is the loss of habitat, but also hunting, loss of prey and human:wildlife conflict. All these alongside the global threat to ecosystems created by climate change.  DS TECHEETAHare contributing to the fight to halt climate change by excelling in the development of electric vehicles and driving innovation through the automotive industry.  This will help to secure less carbon dioxide emissions and make large impact in protecting the natural world.

As part of the partnership the team at DS TECHEETAH will be adopting Willow, the Cheetah cub and donating a percentage of our merchandise sales to The BCS.  Together with our partners, we will host various events to raise the profile and awareness of the work they do further. The whole team are hugely passionate about this project and we want to encourage the whole paddock and the wider Formula E family to get involved,” said DS TECHEETAH Chief Commercial Officer, Keith Smout.

(C) Tom Jarvis – Photographer: Tom Jarvis

The Big Cat Sanctuary’s Director of Cats and Conservation, Giles Clark had this to say,

We are delighted to be partnering with DS TECHEETAH. Climate change is one of the bigger threats for the planet at the moment and we are excited to help the Team achieve its goals of highlighting this issue and tackling the issue of Cheetah conservation through the support of practical and holistic in-situ projects and our Welfare, Breeding and Education programmes. The team and the championship offer a new audience for us and has opened doors in new areas for us and we’re so excited to see where this partnership will take us as our goals align perfectly.


Spencer Phillips, Chairman of the BCS Fundraising Board added;

Our mission at the Sanctuary is to assist in the conversation of the world’s endangered cats, to preserve breeding integrity and assist in the return of big cats to the wild wherever possible. To do so, we need a large support network around us and we’re incredibly excited that the team will be part of that.

It is also very exciting that the team has chosen to name their DS E-Tense FE19 race cars after our cheetah brothers, Bajrami and Keene. Bajrami is also the father of Willow, the cheetah who featured in the BBC series Big Cats About The House and won the hearts of so many as a cub. Willow represents the future of cheetah which is now Africa’s most endangered big cat, so for us as she plays a crucial role in our conservation ambitions, it’s a really nice link between us and the race team.

Donating and Adoption

If you would like to show your support for this fantastic partnership you can do this in a number of ways, click on the link here to donate directly to BCS and support its Welfare, Breeding, Education and Conservation programmes.

You can also help by adopting Willow, who arrived at the Big Cat Sanctuary in November 2017. Simply visit our Adopt Willow page to find out more, or start a monthly £6 subscription here.  Join the DS Techeetah & Big Cat Sanctuary family and help us have a huge impact on conservation. As a member you’ll receive access to exclusive Team and Big Cat behind the scenes footage, merchandise and events and other exciting benefits.

Partnerships with The Big Cat Sanctuary

The Big Cat Sanctuary works in partnership with trusted organisations both to raise funds and awareness and deliver the in-situ conservation work that takes place around the world.   These long-term partnerships give the sanctuary a sustainable platform to help achieve its aim helping to create a future for some of the planet’s most endangered and iconic species.

To find our more about the DS TECHEETAH – Big Cat Sanctuary partnership or how you can get involved with the Big Cat Sanctuary yourself please contact James Hanaway, Head of Development on [email protected] or on 07841 022626.